Top 10 most inspiring quotes by David Ogilvy
- I don’t know the rules of grammar. If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language.
- Hard work never killed a man. Men die of boredom, psychological conflict, and disease. They do not die of hard work.
- On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.
- Develop your eccentricities while you are young. That way, when you get old, people won’t think you’re going gaga.
- Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.
- If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.
- In my experience, committees can criticize, but they cannot create. ‘Search the parks in all your cities You’ll find no statues of committees.
- Consumers still buy products whose advertising promises them value for money, beauty, nutrition, relief from suffering, social status and so on.
- Concentrate your time, your brains, and your advertising money on your successes. Back your winners, and abandon your losers.
- The most effective leader is the one who satisfies the psychological needs of his followers.
David Ogilvy (1911-1999) was a pioneering figure in the world of advertising, known for his creative genius and enduring influence on the industry. Born in England, he began his career as a chef in Paris, but soon transitioned to advertising in New York City.
In 1948, he founded Ogilvy & Mather, an advertising agency that would become one of the most successful in the world. Ogilvy’s approach to advertising was rooted in research and meticulous attention to detail. He believed in the power of storytelling and honesty in advertising, emphasizing the importance of knowing the consumer and crafting messages that resonated with them.
Ogilvy’s work included iconic campaigns for brands like Rolls-Royce, Dove, and Shell. His book, “Confessions of an Advertising Man,” published in 1963, became a seminal work in the field, offering valuable insights into effective advertising practices.
Beyond his professional accomplishments, Ogilvy was known for his distinctive personality, often seen wearing a bow tie and frequently featured in his agency’s advertisements. His legacy lives on through the enduring principles and ethical standards he instilled in the advertising industry, making David Ogilvy a true advertising legend.
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